The IIS University

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12 Dec 17
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Bachelor of Science Course in International Business and Marketing


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AA at A level. Plus GCSE Mathematics grade B and GCSE English Language grade B. See entry requirements for full details and equivalent qualifications. Modes of study and duration of the course 3 Years Full Time What you study Our graduates will: - Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.- Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.- Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.- Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.- Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.- Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.- Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.- Develop a deeper specialist knowledge and understanding of marketing.- Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations. Current modules taught

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